SMSC's products are used in a variety of application such as Consumer Electronics, Automotive Infotainment, PC, PC peripheral and various industrial application. SMSC is the world's leading provider of Advanced Input/Output (I/O) semiconductor solution. SMSC also delivers Environmental Monitoring Control devices for voltages and temperatures management including fan control, realtime network ARCNET/CircLink products for industrial applications. Furthermore, through high-speed serial interfaces, including Ethernet and USB 2.0, SMSC delivers faster and higher-bandwidth peripheral connections for a wide range of products and enables innovative high-speed networking functionality for broadband applications.

The LAN91 series, adopted in various application with highly satisfaction by users, have been expected to meet for industrial temperature specification. SMSC responds to such requirement and modify the PHY part of its LAN91 series. As a result, meeting with the industrial temperature range, LAN9218I as well as normal temperature version LAN9218 are introduced to the market as a 10/100 Ethernet Controller with HP Auto-MDIX in order to correspond to customers needs. In this TRONSHOW2007, we introduce SMSC's product "LAN9218/LAN9218I" to support not only application for digital consumer electronics but also for severe environmental networking which requires high reliability. Other Ethernet products will be also introduced.